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Formats


Business Services

WE CREATE VALUE PROPOSALS FOR YOUR BRAND TO CONNECT WITH THEIR FANS THROUGH OUR POPULAR ARTISTS

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Formats


Business Services

WE CREATE VALUE PROPOSALS FOR YOUR BRAND TO CONNECT WITH THEIR FANS THROUGH OUR POPULAR ARTISTS

FORMATS

The music territory is a great promotion opportunity for your brand. In 2btunes, we believe that incorporating branding actions by involving music artists into media plans is a very efficient way to connect with a young audience.
This is why we offer integral management on projects: personalized advice focused on meeting objectives, designing the creative strategy, creating a proposal of artists related to the target of the brand, and signing contracts with the chosen influencers. In addition, we monitor the work and compliance with the agreements, deliver a report of the results of each action and facilitate payments

 

Those are the most popular formats:

PRODUCT PLACEMENT

Advertising products in the videos of the YouTube channel, official video clips, or inpublications on social networks.

BRANDED CONTENT

The brand becomes an active part of the video. An ad-hoc production for the brand that is integrated in an organic way within the channels of our artists.

SPONSORSHIPS

The channel, a section of your channel, or your concerts may be sponsored by a brand.

AMBASSADORS

Our artists can be the image of an exclusive product, no competing brand can be part of the channel and public presence.

CONCERT CONTRACTING

Incorporate a performance of our artists for a presentation, a fair, festival or any type of event.

COVER

If you want to promote a song, you can do it through covers that our artists can perform.

OTHER FORMATS

You can design all kinds of ad-hoc actions for a brand that can integrate our youtubers and their fans.

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case studies


Contact Us

TELL US WHAT YOU NEED, WHAT YOUR OBJECTIVES ARE, AND WE WILL PRESENT AN AD-HOC PROPOSAL THAT FITS YOUR BRANDS NEEDS. SEND US AN EMAIL!

info@2btunes.com

case studies


Contact Us

TELL US WHAT YOU NEED, WHAT YOUR OBJECTIVES ARE, AND WE WILL PRESENT AN AD-HOC PROPOSAL THAT FITS YOUR BRANDS NEEDS. SEND US AN EMAIL!

info@2btunes.com

CASE STUDIES

Branded Content for the new LEGO BATMAN movie

Result

Over 429,000 views and 26,000 likes on YouTube
A large number of YouTube audiences went to theaters to see the movie, motivated by the appearance of Keyblade in the film. Thanks to the interest created by the YouTuber in his social network as the voice of Green Lantern and the stop-motion video posted on his YouTube channel, the action was a success.

With the aim of promoting the new LEGO BATMAN film among its target audience, Warner Bros. Spain decided to work together with one of the biggest “Rap-plays” rappers in Spain, Keyblade. With more than 3.2 million followers, he helped to reach a young massive audience and generate interest for the film.

Warner Bros. gave Keyblade the opportunity to create an exclusive rap-play about the film, in which original music was put to a stop-motion video starring the rapper with Batman. This video was published on Keyblade’s YouTube channel, where he promoted the film and his participation as the voice of the Green Lantern. Through the social networks of the rapper, the interest was such a success that the rate of action was 7 percent.


Branded Content for Fania Records

RESULTS

Over 384,000 views and 6,000 likes on YouTube videos.
Large audiences of the YouTubers subscribed to the brand's channel and continued to consume content from it, thus becoming faithful followers of Fania Records.

With the aim of promoting Fania Records and releasing their remixes from their salsa catalog, the brand decided to work alongside top musical influencers of Mexico: Yayo Gutierrez of the channel No Me Revientes, Pablo Campos,  and the band Los Yayers. With more than 2.2 million followers collectively on the channels, the goal was to reach younger audiences by getting new loyal subscribers for Fania Records.

Pablo Campos and Yayo Gutierrez reinterpreted great salsa hits to the their taste of music. These videos were published on the YouTube channel of Fania Records and were broadcast to amplify their audience through the social networks of the influencers. The interest was so great that the channel had an average monthly subscription of 4,000 new subscribers and 2.5 million views per month thanks to the campaign, with a growth of 100% subscribers and 56% in visits per month.